Castleberry ISD
College, Career, and Military Readiness
Travel, Tourism, and Attractions
The Travel, Tourism, and Attractions program of study introduces CTE learners to occupations and educational opportunities related to the marketing or sales of travel and tourism services. This program of study allows students to learn how to plan, direct, and coordinate marketing or business policies and programs, including identifying potential customers and determining demand and promotional strategies for products and services.
Courses Include
PRINCIPLES OF HOSPITALITY & TOURISM
(Can be taken in 8th grade) Principles of Hospitality Tourism introduces students to an industry that encompasses lodging, travel and tourism, recreation, amusements, attractions, and food/beverage operations. Students learn knowledge and skills focusing on communication, time management, and customer service that meet industry standards. Students will explore the history of the hospitality and tourism industry and examine characteristics needed for success in that industry.
INTRODUCTION OF CULINARY ARTS
In the Introduction to Culinary Arts class, students will learn foundational food and kitchen safety, as well as cooking techniques to be used in a personal and commercial setting. Students are encouraged to participate in DECA/SkillsUSA or other extracurricular organizations.
SPORTS & ENTERTAINMENT MARKETING
Sports & Entertainment marketing are an integral part of tourism. Sports and Entertainment Marketing will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, and sports and entertainment marketing strategies.
GLOBAL BUSINESS
International travel is an important part of tourism. Global Business is designed for students to analyze global trade theories, international monetary systems, trade policies, politics, and laws relating to global business as well as cultural issues, logistics, and international human resource management.
ENTREPRENEURSHIP I
In Entrepreneurship I students will gain the knowledge and skills needed to become an entrepreneur. Students will learn the key concepts necessary to begin and operate a business. The primary focus of the course is to help students identify the types of business structures, understand the components of a business plan, determine the feasibility of an idea using research, and develop and present a business concept. In addition, students will understand the basics of management, accounting, finance, marketing, risk, and product development.
TRAVEL & TOURISM MANAGEMENT
Travel and Tourism Management incorporates management principles and procedures of the travel and tourism industry as well as destination geography, airlines, international travel, cruising, travel by rail, lodging, recreation, amusements, attractions, and resorts. Employment qualifications and opportunities are also included in this course.
PRACTICUM IN HOSPITALITY OR CAREER PREP
Students can participate in a paid or unpaid internship for this class. They will most likely have an early release to go to these jobs.
Practicum in Hospitality Services is a hands-on learning program that combines classroom instruction with real-world work experience in the hospitality industry. It helps students develop both academic and technical skills through partnerships with businesses and community organizations. The course focuses on teaching employability skills like communication, job-specific training, interview techniques, budgeting, and portfolio development. It prepares students for success in college and careers by offering a relevant and rigorous learning experience.
